Content Creation & Copywriting

Content Creation & Copywriting

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المحاضر:

Sherif Ibrahim

فئة الكورس:

برامج التسويق الالكتروني التدريبية
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عناصر محتوى الكورس - Full Course Outlines

Content Strategy

Copywriting

Who is the copywriter and what does he do

5 stages of awareness

The basic steps to write a winning copy

3 golden rules of selling

Rational Vs Emotional factors

Advertising objectives

How to create a buyer persona

About the prospect

Research

Tone Of Voice

The copy structure ( Hook - Body - Call to action - Text on visual)

The power of emoji

Sales Funnel / Customer journey

Types of content for each funnel stage

المحاضرة الأولى - Session 1

What is copywriting

Who is the copywriter and what does he do

Types of copywriting

The basic steps to write a winning copy

The 3 golden rules of selling

Game: 2 truths and 1 lie

المحاضرة الثانية - Session 2

Revision

Rational Vs Emotional factors

Advertising objectives

5 stages of awareness

Research

How to create a buyer persona

Interacting with a trainee

Active minds game (find 5 words)

المحاضرة الثالثة - Session 3

Revision

About the prospect

Tone Of Voice

Types of hooks

Examples

Tricky question with a prize

المحاضرة الرابعة - Session 4

Revision

The Copy Body

Examples

Case Study

The call to action

Examples

Team building game: count numbers

المحاضرة الخامسة - Session 5

Revision

The text on visual

Examples

The power of emoji

Sales Funnel / Customer journey

Types of content for each funnel stage

Technical expressions

المحاضرة السادسة - Session 6

Revision

Tools to use

About content strategy

Basic steps

Facebook & Instagram

Linkedin & Tiktok

Tiktok idea for next session

المحاضرة السابعة - Session 7

Revision

Value statement

Examples

Insights - Idea - Tagline

Examples

Digital Implementation

Example

Record the Tiktok

المحاضرة الثامنة - Session 8

Revision

Foundation

Multipliers

Examples

Recap on the strategy

Recap on the full course

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Sherif Ibrahim

Digital Content Director

I'm a senior copywriter with 6+ years of experience. I spent the last 2 years studying and following the E-commerce copywriting specialty. I wrote for more than 40 different accounts, with different industries like Food & beverage, Spare Parts, Marketplaces, Sportswear, Footwear, Apparel, and more... I started as a junior copywriter at Desinopia zone in 2014, and now, I'm the creative lead at Hive Analytics agency.

كورسات اخرى