Content Strategy
Copywriting
Who is the copywriter and what does he do
5 stages of awareness
The basic steps to write a winning copy
3 golden rules of selling
Rational Vs Emotional factors
Advertising objectives
How to create a buyer persona
About the prospect
Research
Tone Of Voice
The copy structure ( Hook - Body - Call to action - Text on visual)
The power of emoji
Sales Funnel / Customer journey
Types of content for each funnel stage
What is copywriting
Who is the copywriter and what does he do
Types of copywriting
The basic steps to write a winning copy
The 3 golden rules of selling
Game: 2 truths and 1 lie
Revision
Rational Vs Emotional factors
Advertising objectives
5 stages of awareness
Research
How to create a buyer persona
Interacting with a trainee
Active minds game (find 5 words)
Revision
About the prospect
Tone Of Voice
Types of hooks
Examples
Tricky question with a prize
Revision
The Copy Body
Examples
Case Study
The call to action
Examples
Team building game: count numbers
Revision
The text on visual
Examples
The power of emoji
Sales Funnel / Customer journey
Types of content for each funnel stage
Technical expressions
Revision
Tools to use
About content strategy
Basic steps
Facebook & Instagram
Linkedin & Tiktok
Tiktok idea for next session
Revision
Value statement
Examples
Insights - Idea - Tagline
Examples
Digital Implementation
Example
Record the Tiktok
Revision
Foundation
Multipliers
Examples
Recap on the strategy
Recap on the full course
I'm a senior copywriter with 6+ years of experience. I spent the last 2 years studying and following the E-commerce copywriting specialty. I wrote for more than 40 different accounts, with different industries like Food & beverage, Spare Parts, Marketplaces, Sportswear, Footwear, Apparel, and more... I started as a junior copywriter at Desinopia zone in 2014, and now, I'm the creative lead at Hive Analytics agency.
