Performance Ads & Media Buying

Performance Ads & Media Buying

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المحاضر:

Ramy El-Sayed

فئة الكورس:

برامج التسويق الالكتروني التدريبية
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1- أساسيات التسويق – Marketing Basics & Fundamentals

Marketing Definition

Maslow Pyramid Theory

Marketing Mix

Segmentation

Types Of Customers

Sales & Awareness

Market Share

Inbound & Outbound Marketing

Growth Hacking

Newsjacking

Marketing Research

2- خطط واستراتيجيات المحتوى – Content Creation Strategies

1- المحتوى التسويقي – Content Marketing

Content Marketing Strategies

Marketing & Sales Funnel

Customer Journey

Types Of Content

AIDA Model

Editorial Calendar

2- كتابة الإعلانات التسويقية - Copywriting

Know your audience

Determine your value proposition

Unique selling proposition

Establish an objective

Using compelling subjects

Writing headlines strategy

3- الإعلانات الشاملة لمواقع التواصل الاجتماعي – Performance Ads & Media Buying

What is Media Buying, and its importance in market

Campaign Structure

Ads Objectives ( Engagement - Traffic - Lead generation - Reach )

Bid Strategy ( Bid Cap - Cost Cap - Lowest Cap - Automatic Bid )

Buyer Persona

Custom & Lookalike Audience

A/B Testing

Optimize Campaign & Scaling

Campaign Analysis

Competitors Analysis

Generating Reports

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Ramy El-Sayed

Marketing Manager at 4Brothers Auto

Ramy Elsayed is a passionate Digital marketing professional in Egypt who start his career milestone in Marketing and business development at many companies in Egypt since 2008, then he decide to focus on his beloved specialization SEM “Search Engine Marketing” so he worked as Freelancer SEO & PPC specialist, Consultant and Trainer . On the self-development side, Ramy Elsayed is a non-stop person in this arena! He graduated from faculty of commerce, with a major in business administration.

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